Sports commercial agency
Fluent in athlete. Fluent in brand.
We build sports partnerships that perform for athletes and brands.
What we do
The commercial side of a sporting career, handled end to end.
Commercial strategy & valuation
What the athlete is worth, which categories fit, and which to leave alone. Priced on evidence, built for the long term.
Brand matching & outreach
A short list of brands that genuinely fit, approached with a clear idea, not a mass email.
Deal structuring & negotiation
Deliverables, usage rights, exclusivity and term, each priced explicitly so nothing valuable is given away by default.
Campaign & content delivery
Practical execution so the work is delivered well and on time, and the partnership earns a renewal.
How we work
Fewer athletes, fuller attention
Every athlete gets real strategy and a say in every decision.
Fit before fee
The right partner beats the biggest cheque.
Plain terms
Clear deliverables and numbers. No surprises.
The name
Giove is Italian for Jupiter.
The largest planet in our solar system. It stands for the scale and ambition we want for every athlete we work with, and the gravity we aim to bring to every partnership.
Contact
Let's talk.
Whether you are a brand with a brief or an athlete building a commercial career, start with a short note.
For brands
Tell us the category, the objective and the moment. We will tell you honestly whether we have the right athlete for it.
Share a briefFor athletes
If how we work resonates with you, let's talk. Your interests always come first.
Say hello